Why Kia dropped ‘Motors’ from title on route to rebrand as mover in electrical cars and trucks and mobility

TOKYO — Kia is dumping “Motors” from its corporate title as component of a worldwide model relaunch meant to situation the South Korea automaker as a mover in electrical motor vehicles and new mobility.

In modifying its title to Kia Corp., from Kia Motors Corp., the company is reaching for a new identification that greater demonstrates its drive into new fields, CEO Ho Sung Track claimed in news release. The transfer follows the adoption of a new corporation emblem and slogan this thirty day period.

“Switching our corporate identify and brand is not only a beauty improvement,” explained Tune, who took the helm last April. “It represents us expanding our horizons and setting up new and emerging organizations that meet and exceed the various wants of our clients around the world.”

The new route targets a mass ramp-up of EVs by means of 2025 and a speedy expansion into what the enterprise calls reason-developed vehicles, or PBVs. These are runabouts devoted to new mobility enterprises these as trip-hailing, robotaxis and on-the-go e-commerce.

Under its Plan S midterm company program, Kia wishes to construct an EV lineup of 11 models by 2025, with 7 EV-only items by 2027. Kia hopes to get 6.6 percent of the world wide battery-electric powered auto market by 2025 and rack world-wide annual revenue of 500,000 EVs by 2026.

Kia needs EVs to generate 20 percent of its globally revenue by 2025 and a quarter in 2029.

The firm mentioned its very first dedicated EV will be shipped in the initial quarter of this calendar year, crafted on a new Electric powered-Worldwide Modular System, or E-GMP, shared with Hyundai.

It will be a crossover-impressed style and design, with a variety of extra than 310 miles and a substantial-velocity charging time of significantly less than 20 minutes, Kia reported. The product will be the very first bearing Kia’s new brand.

The organization did not say below what screening protocol the EV’s array was calculated.