Lexus in for a brand makeover, starting with new concept car this year

Raymond S. Hughes 2 years ago

Lexus promised big things in store this year as it revealed on Monday its 2020 global sales results. On the numbers, sales went up, down and then up again amid the coronavirus pandemic. The news that really stuck out in the announcement is the brand’s intention for a makeover, starting this year.



a screen shot of a computer: This looks radically different for Lexus. Lexus

© Provided by Roadshow
This looks radically different for Lexus. Lexus

Things will kick off with a new concept car this spring and Lexus provided a teaser, too. Most noticeable is the lack of the “L” badge on this concept car. Instead, designers decided to spell “Lexus” on the rear of this unnamed vehicle. 

I did some Photoshop magic (ahem) and brightened the image to try and get a better look at what looks like a sedan or coupe, but it still doesn’t show much off. The car looks pretty wide with taillights unlike cars currently at Lexus dealers, and it looks as though they may sit within a light bar, like the Porsche Taycan. The bottom of the bumper also has some angular lines, and the distinct lack of exhaust outlets makes me think this is an electric car. Lexus won’t say any more, so these are just educated guesses for now.



a screen shot of a computer

© Lexus


While we’ll learn more about the car this spring, the brand said it plans to detail more about the company’s strategy. It plans to launch its first car under the rebranded mantra this year, too. It’s not clear where the car will land or if the US will even partake in the first part of the festivities, but it’s clear Lexus has big plans a comin’.


This is Lexus’ updated IS 300 sport sedan.



The IS 300 is a compact sedan that slots below the ES in the company’s lineup.



The interior is nicely appointed, but storage spaces are few and far between.



The 10.3-inch infotainment screen has touch capabilities now, which is awesome.



The IS 300 AWD is powered by a 3.5-liter V6. If you get the rear-wheel-drive model, you get a 2.0-liter turbo I4.



The V6 comes with an archaic six-speed transmission.



The redesigned headlights look great.



Actually, the whole dang IS looks great.



The full-width LED taillights are cool.



Keep scrolling for more photos of the 2021 Lexus IS 300.



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This was originally published on Roadshow.

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