The CMO role has been expanded and elevated to support more growth throughout Cox Automotive. Kraft will direct both equally marketing and communications for the Cox Automotive household of more than 25 makes, and he will associate intently with the profits and item groups to build coordinated procedures that increase income. Kraft and his crew will be responsible for advertising and marketing, brand positioning and identity, interior communications, sector study, promoting communications, pricing techniques, item advertising and community relations.
“Ken is the perfect leader to take on this purpose,” reported Rowley. “He was picked from a slate of internal and external candidates for the reason that he is a strategic, expansion-minded marketer. Ken is an excellent leader committed to the Cox values we all share such as empowering people today to develop a improved potential for the following era.”
In advance of joining Cox Automotive, Kraft put in nine a long time at Cox Business, the division of Cox Communications, which provides voice, movie and info remedies for professional clients. At Cox Business, he created the advertising and product sales functions staff and positioned them as strategic enterprise associates that played a pivotal function in Cox Business’ explosive progress. He was most not too long ago senior vice president of advertising and marketing and profits functions at Cox Business enterprise, which is Cox Communication’s speediest-expanding division. A 32-12 months telecommunications marketplace veteran, Kraft has also served in a variety of leadership roles in sales, product management and marketing and advertising at AT&T, BellSouth and Dash.
Kraft obtained his bachelor’s degree in journalism from the University of South Carolina. He serves on the Dean’s Leadership Council for the College of South Carolina University of Info & Communications. Kraft is an lively member of the Atlanta neighborhood and has served on the boards of The Have confidence in for Community Land, Fernbank Museum, Adaptive Spirit and the Sandy Springs Education Pressure.
About Cox Automotive
Cox Automotive Inc. will make buying, selling, proudly owning and working with motor vehicles a lot easier for every person. The global firm’s a lot more than 27,000 staff customers and family of models, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Reserve®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about serving to thousands and thousands of car or truck consumers, 40,000 automobile supplier purchasers throughout five continents and a lot of other individuals all over the automotive market prosper for generations to arrive. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-dependent corporation with once-a-year revenues of almost $20 billion. www.coxautoinc.com
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