China Automotive Voice Industry Report, 2021-2022



Automotive voice current market: The increase of self-exploration by OEMs will boost reform in the source method. Before the advent of thoroughly automatic driving, the person target on driving, and voice conversation is nevertheless the most handy and most secure interaction method in vehicles.

New York, May 10, 2022 (Globe NEWSWIRE) — announces the launch of the report “China Automotive Voice Market Report, 2021-2022” –

In 2021, more than 13 million passenger autos in China carried voice feature, with a 12 months-on-12 months maximize of 13% and an set up rate of 68%. The market place bore a quick bullish craze.

In 2021, far more than 5.5 million autos of Chinese automakers had been outfitted with voice element, a year-on-year spike of 40.4%. Among the the prime 4 manufacturers, BYD noticed the voice installations soar by 151% on an annualized basis, and Haval’s rose 53% from a 12 months before.

From IVI computer software to ADAS, voice-enabled functions continue to evolve

In conditions of functionality, what is controlled by voice ranges from IVI program (songs, navigation, etc.) to hardware (like seats, air conditioner), power programs (this kind of as driving modes), and to ADAS (like ACC command). With additional and additional automotive interfaces, voice can manage lane alter, adaptive cruise, and parking.

iFLYTEK and Cerence are the top rated two leaders
Among the suppliers, iFLYTEK and Cerence are in the to start with echelon, together sweeping far more than 70% market shares.

iFLYTEK transported much more than 7 million sets of voice merchandise in 2021, a determine projected to outnumber 9 million sets in 2022 however as the premier provider in the marketplace.

iFLYTEK primarily serves Chinese carmakers, and the normal unit selling price of designs supported ranges from RMB150,000 to RMB200,000. In the OEM marketplace, iFlytek’s voice solutions have been available in excess of 36 million vehicles, becoming merited as follows:
• iFLYTEK has delved in the automotive discipline for 19 decades as the industry’s leader in multilingual computerized speech recognition (ASR), text-to-speech (TTS) and other technologies
• The Feiyu (traveling fish) program for automakers employs a software and hardware platform design and style, which can be reused by many models and be introduced fast to automobile styles with varying sector targets, costs and configurations.

With superiorities in AI abilities, knowledge accumulation as effectively as the application and components platforms that can present custom-designed services, iFLYTEK has grow to be a heavyweight in the automotive voice sector. But other rivals need to not be underestimated, particularly Cerence (divided from Nuance, a world-renowned big in intelligent voice).

In 2020, Geely’s China Euro Car Technological innovation (CEVT) and Wonderful Wall Motor’s strategic lover Bean Tech introduced to find Cerence ARK to produce automotive voice assistants. NIO also proclaimed to introduce Cerence’s voice engineering. Prior to this, these brands ended up all shoppers of iFLYTEK.

Cerence ARK is an finish-to-conclude AI-driven automotive assistant solution that integrates interactive voice AI technologies this sort of as ecosystem-adaptive voice signal enhancement, customized wake-up terms, random interruption of dialogue, multi-intent semantic comprehension, wake-up-cost-free multi-spherical dialogue, and cross-domain dialogue in assist of context comprehending. Cerence ARK is a turnkey automotive products that allows automakers to rapidly develop, deploy and handle a completely localized automotive voice assistant.

In addition, Cerence supports a lot more than 70 languages around the earth, making it the most effective preference for Chinese brand names to go abroad. Automakers this sort of as SAIC, Geely, Wuling Motors, NIO and Hongqi have all applied Cerence’s voice know-how in their overseas designs.

In addition to iFLYTEK, Cerence and the like that can present OEMs with total-chain voice abilities, some other suppliers present a system that can accessibility the voice abilities of all businesses to satisfy shoppers who want to “appreciate the benefits of all gamers”. PATEO’s IoV Qing AI voice system is just a trustworthy alternative.

PATEO Qing AI is a voice platform with pluggable abilities, which supports the entry to ASR, NLU, and TTS capabilities of multiple enterprises, presents distinct voice expert services to diverse assignments and products, freely configures capabilities, improves or decreases expertise, and facilitates speedy software. The system favors a selection of integration strategies of different techniques (this sort of as Linux and Android) and distinctive terminals (motor vehicle and cellular cell phone).

At present, PATEO’s Qing AI voice platform has been related to the voice abilities of Cerence, Baidu, AIspeech and iFlytek. It permits entire-duplex voice conversation, multi-round dialogue, deep contextual memory and understanding, wake-up-cost-free, “what you see is what you can say”, voice source positioning, voiceprint recognition, voice cloning and other capabilities. It has been noticed in FAW VW, Dongfeng Motor, Wuling Motors (Silver Badge), BEIJING Car, Geely, etc. The PATEO voice solution carried by Voyah Free of charge supports 4-tone-zone voice recognition, multi-spherical dialogue, navigation, tunes, automobile control, and “what you see is what you can say about location interfaces”, greetings and other capabilities.

No make a difference how considerably suppliers give, it simply cannot contend with the lucrativeness introduced by “mastery of the main data”

Although the alternative packages of suppliers are high-quality, OEMs want additional in conditions of perform differentiation, protection ensure of open up automotive interfaces, brief reaction of OTA and person details. The OEMs represented by Xpeng and Li Auto have adopted the growth product of “introducing the fundamental engineering of suppliers and creating their personal voice program”.

Like Xpeng and Li Car vigorously creating voice on their own, Volkswagen, Geely, Great Wall Motor, etc. are sparing no endeavours in self-formulated voice by location up subsidiaries.

In a nutshell, the manner of standard OEMs applying suppliers’ solution offers has quietly transferred to the in-depth cooperation concerning OEMs (with much more in depth desires) and technology suppliers (responsible for shipping). OEMs are not only demanders, but also technological know-how suppliers and program integrators in the voice supply chain. For conventional voice suppliers, the “reform” has kicked off.
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